- ‘Instant’ creates a new and easy way to purchase tokens
- A free and flexible way for developers to add exchange functionality to any app or website
- 0x ‘Instant’ can help businesses add a new revenue stream by taking affiliate fees on each transaction
0x (ZRX) has revolutionized the exchange of crypto assets by introducing a simple, free and flexible way for developers to add token exchange functionality to any website or application. Following the successful launch of the second version of the 0x protocol, ‘Instant’ is an important next step. It creates a new and easy way to purchase tokens – at the press of a button a user executes a transaction with the 0x protocol taking care of the rest.
The tokenization of assets has already begun and continues to happen at an accelerating pace. The world’s value is becoming tokenized, and 0x, backed by the likes of Polychain capital, has built the tools that allow this value to flow freely. The growing number of new asset types need an evolved protocol to create the ecosystem required for both the creation and exchange of those emerging assets.
With that in mind, every business in the crypto ecosystem needs exchange functionality, and 0x ‘Instant’ provides a solution to that need. Using 0x ‘Instant’ you can now buy ERC 20 and ERC 721 assets in an easy-to-use, seamless, secure interface without the need for order books or the complexity of having to wrap your head around wrapping ETH.
Exchange will be everywhere in a tokenized world and ‘Instant’ is just another step towards our vision and mission to create a world where all value can flow freely and easily.
“0x Instant provides a simple and intuitive interface that may be embedded in any website or app, allowing visitors to “1-click buy” Ethereum tokens with ease. Behind the scenes, each copy of 0x Instant pulls liquidity from a massive shared pool that is globally accessible” says Will Warren, CEO and co-founder of 0x.
0x ‘Instant’ can help businesses, such as news sites or crypto wallets for example, monetize or add a new revenue stream to their existing pipeline. Using just a few lines of code, businesses can enable users to quickly purchase a wide variety of cryptoassets while adding fees to each transaction.
Early examples already using 0x ‘Instant’ are Coinbase Wallet, Augur and CoinGecko.
‘Instant’ offers developers flexibility and customization, you have full control over the user interface – using the 0x engine you can create your own or use one of the prepackaged UIs created by the 0x team. The best news is – it is completely free to add to your site or app.
You also have full control over the assets being offered and you can choose the source of liquidity. You may have your own specific pool or you can tap into 0x’s networked liquidity. This will have the added benefit of bringing new users to the 0x ecosystem, deepening overall ecosystem liquidity by creating more transactions on the network and promoting the retention and use of tokens.
The benefits of global networked liquidity and lower overhead costs will continue to persist and will allow developers to focus on building great user experiences while 0x handles exchange functionality.
0x was founded by Will Warren and Amir Bandeali and wants to create a world where all assets can be tokenized and freely exchanged. It’s an open and free to use protocol that allows frictionless and decentralised peer to peer exchange of tokens and is the most widely adopted and secure protocol currently operating on the Ethereum blockchain. The 0x protocol underpins the decentralized financial system of the future, where anything of value can be tokenized and traded on public blockchains. It provides a secure and permission-less platform for developers to build decentralized applications on top of, providing liquidity and exchange functionality to any application plugging into the ecosystem. 0x itself has spawned numerous successful startups through its ecosystem, so called “relayers”, it includes Paradex which was acquired by Coinbase. 0x looks forward to powering the decentralized exchange of all security tokens by being a free, open protocol that is interoperable with all mainstream security token standards.
0x raised $24 million in August of 2017 and is backed by Polychain Capital. Former Paypal COO David Sacks is among the board of advisors.